This has clearly been happening in the mobile market for years now, in a sort of accelerated form, with customer screaming at the outrageous greed of a developer who dares to charge a dollar for a piece of software that took the better part of the year to write
I’m not sure I like the alternative strategies of ads and in-app-payments as a way to circumvent the situtation; it feels more like a gap-filler than a sound long-term strategy, and makes products almost feel like platforms for artificial revenue generation rather than something that has a value in and of itself.
But Ian wasn’t talking about the mobile market per-se. There’s been evidence that the software market in general, especially, in the B2C space, is trending towards free. Apple, with their recent announcement that many of their core packages, including the OS, will be offered for free, is propagating the (rather toxic) notion that software is just there to help sell hardware. It’s almost a hark back to the software market of the mid-80s.
We didn’t get the chance to explore this on the show, but I’d love to hear your thoughts on it. Are you starting to feel a trend toward the commodization of software? As a consumer? As a founder of a software company? Are you seeing this in B2B markets as well as B2C? Have you made any significant strategic or tactical decisions on how you do business or price your product? Or are you simply choosing to ignore this, and hope it’s a passing fad.