I would also like to add finance to the mix here if I may. Large corps, especially in regulated markets (electric and gas utilities and the likes…) will balk at the idea of pushing software spend to operating budgets. They prefer licenses that can be capitalized. So do large public corps…
So I guess being creative with licensing and on premise sales to the large accounts will make the accountants happy as well… One should always try to understand the finance side of one’s market, especially with corp sales…
It was a large factor for us and a few capital expenditure facilitation licensing arrangements were facilitators in many cases…
- make sure they can buy it for a lump sum… (they would rather make you a big cheque…)
- they own the perpetual right to use that version.
- structure maintenance properly as % of license… easy model for finance to understand.
I am always surprized how many of the large corps still prefer to buy software the old fashion way…
Example licensing deal…
Software: 100,000$
Discount on initial license: 50%
Maintenance: 10% of list price (not the discounted price… lol)
This for perpetual use of version 2.0
Upgrades will cost you XX$ …
Typically, electric utilities will run the same version of the software for 5 to 10 years… lol I know, it’s nuts but it’s good money…
So just to conclude, try to figure out your client’s financial constraints… and fit in…
My 2 cents worth…