I live in Europe, while the majority of my clients live in the US. We have 6-9 hours ahead of US timezones here. Going to bed at 1-2 a.m. isn’t a problem for me so my working hours are synced with US time. Basically I work when my clients also work. In case of a support request, we can exchange several emails during the day with the requester, instead of literally 1-2 if we worked in completely different times of a day. I think customer support is a time-sensitive thing by its nature, so in general, fast answers & solutions make more happy customers.
From the other point, some researchers say that being a night owl perhaps is not good for health: link1, link2 plus I’m unable to spend enough time with my family in the evenings as I’m always busy at that time.
So my question for those bootstrappers who have significant timezone difference between them and their clients: how do you handle this? Do you prefer to shift your lifestyle to be in sync with the majority of your clients or just sticking to your timezone and accepting that 1-2 emails per day are normal for your support workflow?
Hiring a support person who lives in their timezone probably is a wise move for a decent company, but what to do if you’re a one-man army?