There’s recently been a couple of content marketing discussions on this forum. Here’s a chart showing how my website traffic has been growing while I’ve been regularly attending to SEO, primarily through better content and focussed content:
- Before the chart’s time period, my traffic was flat for a couple of years.
- The Facebook ad campaign sent lots of traffic and resulted in plenty of downloads but led to no discernible sales increases
- Getting a link from a Patrick McKenzie article puts one’s analytics out of whack for a while!
- The y-axis starts at zero. Which means, yes, my traffic has doubled in a year (comparing with the point annotated “separated blog from website tracking”. Sales have gone up significantly too, although they haven’t increased at the same rate.
- The usual warning about confusing correlation and causation applies. And yes, I have done other things that may have helped with traffic. The beginning of the chart coincides with releasing a Windows port of what used to be just a Mac product.
- The total market for my product category is shrinking, so I’m not getting any “rising tide lifts all ships” benefit.
Feel free to ask questions about what worked, what didn’t, where to start, etc.