For games, that was fixed by in-game payments, correct? I recently reviewed my annual expenses for my son’s phones/tablets games, and found that I allowed them to spend $198 onto a single game - Clash of Clans – not even mentioning all the other games.
Would I ever buy a single game at this price tag in a single transaction, even the big titles like my favourite Gears of War? NO WAY. But I did paid that for this little game because it was spread over a 1 year period.
Can business mobile apps use the same strategy? I don’t know, I’m not a mobile developer… but the logic say yes, at least some of them may and try it.
Business apps would have to provide the basic functionality for free, and all the really useful features as paid plugins or paid services (e.g. OCR could be a plugin and a service, with separate charging).
Let’s see what I have on my start screen:
- K9 email app. I would implement advanced sorting and filing as a plugin for extra price. Reply templates could be a plugin too.
- Pure calendar. Integration with tasks applications should be a plugin. Advanced filtering. Colors editor, may be.
- BeyondPod (podcast player). Pro options such as 2x playback. Adding notes to the playback with sharing to Dropbox/email. Suggestions such as “people who listen this podcast also listen to…”.
- Twitter. Hmm… I used to use twitter to familiarize myself with the current events in the IT. I see it as a plugin. (Though twitter do not need to make those small gains, of course).
- Firefox. Well, again, the wrong kind of app, but the ad blocker would worth the money.
- Sleep as Android: they are already using this model. I’m not very much into sleep tracking, so I did not buy anything yet.
- CamScanner: Extra export formats could be in plugins. OCR plugin (via a cloud service). Backup plugin(s). Encrypt plugin.
The reason it may work in mobile is that there is a ridiculously easy buying process - need a plugin? One click and you’ve paid and got it! I would not go into producing the large number of micro-plugins in say enterprise B2B.