Over the past few months, I built a simple SaaS app for web developers (formtide.com). I launched about a week ago, and here’s the little bit I’ve learned so far.
TL;DR: Formtide collects your form submissions and sends them wherever you’d like. I have a competitor with similar features.
Before I go into the details of the build-up and launch of the product, I’ll give a brief overview. Formtide is a service that, put simply, allows you to point an HTML form’s action attribute to your unique link to collect your submissions, as well as send email notifications and integrate with Zapier. My primary competitor in terms of pricing and features provides similar services, apart from one major difference: validation. With Formtide, you can set requirements for your input fields (such as requiring valid email addresses, phone numbers, etc.) to prevent invalid data and spam.
TL;DR: Market validation and early adopters should have been more important to me.
I’ll be honest; I didn’t think market validation was too important until around the time of launch. I figured there was another product on the market that was doing well, and I’d surely have some space to fill. I’m still hoping I’ll be able to reach the right people to get this off the ground, but surely I’ll be back with an update within the next few months.
TL;DR: I suck at marketing.
Marketing: my worst nightmare. The service is still new, so maybe I just need to give it some time. However, the amount of paid advertising for each signup is simply terrible. However, I’d say this is most likely due to my own inexperience, and I’m hoping to figure out something that works.
I’ve done some cold email marketing, but haven’t been finding much success. I’m going to keep trying with this, and hope contacting enough people will eventually lead to a few sales, as well as improve my email marketing.
TL;DR: No clue how to handle pricing, hopefully I’m in a good spot.
My pricing is similar to that of my competitor, but with a lower-tier plan (three forms) available for those looking to power only a few forms, rather than be required to pay for the usage of many more. I’m hoping I can find the right audience that can easily pass this cost on to their customers, with my service being (in my opinion) very affordable on a per-form level.
TL;DR: Formtide’s here to stay.
Regardless of my performance in the market, Formtide’s not going away any time soon. Myself and a few friends find it very useful, and the running costs are absolutely maintainable. I hope to find my place in the market and improve my advertising/marketing plans, but there are always more projects to be work on, and being my first product, I’ll consider this a learning experience regardless of the outcome.
As for the next few weeks, I plan to do some more work on the landing page to improve its explanation of the product, and will be adding reCAPTCHA support soon.
Thanks for reading! I hope to be back with some more updates soon.