Our product is a downloadable, self installed CMS and I find a lot of the apps like MixPanel target the SaaS market making it pretty hard for me to get a handle on how best to use them in our situation. I wondered if anyone here had any great ideas for how best we should be tracking the things we can track.
Potential data points are:
- Someone coming to the site (perhaps from an ad) and watching the video or signing up for a demo
- The demo is an online demo, we generate an individual site for people so there are possibilities there
- Someone actually buying a license
- The usual tracking stuff of which pages they visit and so on
I mostly want to be able to get some sense of our conversion rate, in particular from ads, and whether making changes to the site makes a difference in terms of how many people sign up for a demo. I’d also like to know more about conversion from demo to buying a license. It’s really hard to know what people think when they look at the demo and we find people miss a lot of what is possible with the product because the demo shows only certain aspects. We’ve addressed this a bit by having three versions of the demo but even so, we still get questions that show people haven’t really “got it”.
I’ve looked at MixPanel so far, but I’d be interested in other tools and what people are using.