I am trying to sell a new B2C product in a quite competitive and quite mature market.
The software itself is good enough with some unique and interesting features and I get 8-10% visitors to trial downloads conversion. This means there is some potential demand which could be fulfilled and people are generally interested.
After eight months of online marketing we are still getting 10-20 visitors daily which is quite frustrating.
Now as many of us face this issue, there is a huge problem with getting traffic these days.
Blogging, link building, articles… honestly it all gives too little.
I am seriously considering to stop doing any serious online marketing because at such rate there would never be enough visitors to get a good number of sales. At least not in the nearest 2-3 years.
Currently there are two basic strategies on my mind:
Build an attractive affiliate scheme for offline businesses. This means sharing 30-50% on each sale
and trying to find as many partners as possible offline and online, real people, real shops, real businesses.
Make FREE version of the product and try to grow visibility, user base and traffic on these type of users.
What would be your advice, is there someone happy after doing a freeware fork?
Are there any other ideas?