A few weeks ago I launched my second Shopify app, PresskitHero. In the beginning (while being in beta it was free) it had about 10 installs a day and a 30% conversion rate from visitors of the listing to people who installed the app.
Since I went out of beta and introduced pricing, the conversion rate dropped to about 4%.
I am looking for ways to improve that, and I have a few questions:
Do you think I priced it too high (and thus scaring away new users)?
Do you think I should offer a free tier, to get people to install?
What do you think about the app listing? Is it convincing? Professional?
Here is the listing:
Your thoughts are much appreciated.