Hey! I am Rich, maker of Failory. A few months ago we became a transparent startup and became sharing our marketing strategies, numbers, revenue & expenses. Some weeks ago I shared my June report in this community. Today, I have just published our July report.
July was a pretty successful month. +12K users visited the website, 250 of which subscribed to Failory newsletter. The SEO traffic grew a lot, and +50% of the traffic represented organic searches. I was also able to sell some sponsorships, so I made +$400. Moreover, I launched a few new pages on the site and carry out some design improvements. You can read the article here:
But in case you don’t have time to read this long article, here is the most important information 
Our Google Analytics numbers:
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Users: 12,262 -
♂️ New Users: 11,129 -
️ Sessions: 15,918 -
Number of Sessions per User: 1.30 -
Page Views: 49,112 -
Pages/Session: 3.09 -
Avg. Session Duration: 00:02:39
The 12,262 came from different channels:
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Organic Search: 6,525 (53.21%) -
Direct: 3,278 (26.73%) -
Social: 1,489 (12.14%) -
Referral: 882 (7.19%) -
️ Other: 110 (0.90%) -
️ Email: 11 (0.09%)
Regarding our email newsletter, here are some numbers:
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Email Subscribers in June: 4,992 -
Email Subscribers in July: 5,242 -
New Subscribers: 250 -
Growth Rate: 5.01% -
New Email Subscribers per Day: 8.06
What about revenue and expenses?
Revenue: $435,79
- Sponsorships: 200$
- Ads: 135$
- Amazon Affiliates: $10,79
- Other: 90$
Expenses: $130
- Webflow Hosting: $20
- Freelancer: 50$
- Fees: $60
Profit: $305.79
Make sure to check out our monthly report, in which you will also find the marketing strategies that allowed us to reach these numbers!