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Jason Cohen's "Startup Kung Fu"


Jason Cohen is the founder of WP Engine, a great public speaker, and the writer of excellent blog posts.

He’s gathered a ton of his best blog posts together. Great reading.

Startup strategy is like Kung Fu. There are many styles that work. But in a bar fight, you’re going to get punched in the face regardless.

I can only teach you my style. Others can only teach you theirs.

This is my style.

Expect to lose a day or two immersed in these. It will be time well-spent.


Sell more value, not more time

It can be a game changer.


Some gems in this article, including:

Most “customer discovery” is really a founder in love with a product, trying to justify to herself that there is a market.

No one will read the Important Text in your dialog box.