I’ve reduced budget for AdWords campaigns by a lot (in relative terms, it’s not that much in $), expecting B2B sales will inevitably slow down for at least next 2 months.
I’ll also postpone any marketing optimization work - it’s not possible now to compare with existing download numbers, conversion rates, etc. So either work on some long term SEO/content marketing, which anyway would take time to show results, or on new features until market stabilizes a bit.
Btw. based on how situation went in China, and how it now goes in EU/USA, with half-meassures implemented, I expect that pandemic will unfortunatelly grow for at least one more month, and there would be another month of slow down… Or even worse. We should all expect that our business will be significantly and unpredictably affected in next few months.