I'm Rich from Planet MicroISV

Hi, I’m Rich. Some of you know me as the guy who’s kept Planet MicroISV running for the last few years.

About a year ago I decided to make building a SaaS product a priority. After nine months I decided to kill off my first idea - partly because it was proving to be too big and partly due to stories about HIPA fines. It taught me a lot about what I don’t want to do.

I’m currently looking at some ideas in the advertising/ecommerce space. It’s a space that I’m more familiar with. This time I’ll spend more time audience building first.