A couple of months ago I decided to blog consistently, one article a week come hell or high water. Previously when I blogged, it was to solve a particular tech problem, or a brief guide to using tool X. These articles had great SEO results because people were searching for what I was writing about.
My newer format is journaling my experiences as a SaaS owner, tips on personal productivity, etc. However, the titles aren’t as searchable, because people are Googling terms like “There are no Shortcuts, Start Doing” (a post title from a few weeks ago).
Anyway, I’m starting to get discouraged, my readership is going down after enjoying a brief rise. Here are my weekly stats from my blog at http://ryanbattles.com:
So, my question for discussion is this: I wonder if I should keep journaling from a personal experience standpoint, which some people say they enjoy more, or stick to targeting long-tail, “searchable” articles that will nail me new visitors from search results?
Do you have experiences with either? Which do you prefer reading across the web?