I’m using Google Analytics on my landing page. I’m trying to calculate our sign-up rate (sign-ups to the number of visitors). The only thing is we get a lot of visits to the landing page from existing customers who are logging in. It seems like my sign-up rate calculations should exclude visits from existing customers logging in.
If a user signed up within a particular month or visited without signing up or logging in, we should probably count them in the visitor denominator of our sign-up rate calculation. If all they’ve done is log in, we should exclude them from the visitor denominator.
How have you calculated your sign-up rates? How have you excluded visits from existing customers?
Thanks in advance!