I sell B2B. Once every few months a potential customer will want to place an order but have absolutely no idea how the typical B2B purchasing process works.
You would think that the purchasing dept. would put together some instructions on how all this works for their employees but I am convinced that purchasing / accounts payable depts run with a bit of “tactical incompetence” as they don’t like spending money
So - has anyone seen a simple easy to follow guide that I can refer potential customers to to give them a crash course in how to purchase things for their companies?