We are running a small software business, providing people counting and audience measurement services to digital signage and retail businesses.
The goal of the software is to count visitors of the store, so that owner can calculate conversion and motivate staff or optimize advertising campaigns.
Similar to this, digital signage networks owners use this to count how many people looked to the ad and charge their customers accordingly. In other words, they verify impressions.
Currently, we operate on the local market only, where we used to go and communicate with business owners directly, trying to convince them to buy our product.
We’d like to expand to global market, but seem to have got stuck. The thing is, people rarely search for solutions like this. ‘People counting’ and ‘audience measurement’ keywords are searched about 1000-3000 per month, globally. Usually, people do not know that they need such solution.
We’ve tried to contact some companies directly, but there were only 1% of answers and no sales.
The question is: what would you do if you were in our situation? how would you promote the software like this? SEO or some sort of direct communications or smth. else?
Our product’s website is http://gocount.net
P.S. By the way, our software is able to estimate person’s age and gender using webcam, so you can make some fun using our trial version