I run a small SaaS targeted at healthcare/wellness professionals. My clients range from mental health professionals to MDs to Spas, so as you can imagine, it’s really hard to create relevant content. I thought about focusing on one niche only, but the tool solves a common problem that all these people have, and keeping things horizontal has been working well so far.
I think this is part of the reason why social media has never worked for me. So I’m curious to see how other bootstrappers are using it.
Do you post about feature updates? Do you link to your own blog posts? Do you link to relevant articles from different sources? How has it been working for you?
Thanks is advance!