We’ve been testing a Subscription version of our software for a few years now.
I went in and calculated what I think our LTV per customer is.
I looked at a group of customers who subscribed in 2013 and then looked at their lifetime value …so far.
So I calculated total months, total revenue and then divided by number of customers.
BUT… here’s the kicker:
About 6% of those users are still subscribed. They could stay subscribed forever.
I don’t have enough data to predict that (based on the math I know