I think it would be neat if people shared how they acquire customers.
We have been an web first company for a while now. Mobile has always been a second thought. Over the course of this last year we have noticed a big shift. 60% of our new customers come in via the app store. This time last year less than 5% of our new customers were from the app store. We have not had a strong focus on mobile either.
Our online marketing (ie. google adwords) are not performing well as it did in the past.
We still get a fair amount of traffic from social, and SEO but our conversions have gone done. I think less and less of our possible customers are spending time on their desktops.
As a company we are rethinking our marketing efforts.
It would be interesting for others to share how they are acquiring customers. What is working? What is not?