Hey everyone! I’m JB, and I’m bootstrapping Notedock and Jots.
I also do web development for Hutility, a software consultancy where we do development/customization/integrations mostly for accounting software. Notedock and Jots are being built under Hutility.
I’m a little over a year out of university, and I started on these right away. In that time, I’ve learned a lot about product development, but need to pick up more on the marketing side. I’m finding that getting the word out, reaching people who can use your product and making sales to be the hardest part of it all.
I go through spurts of marketing, which as a developer, exhausts me pretty quickly. So I’ll market and try to gather leads and make sales for a week, then revert back to development and stay there for a few months
Notedock and Jots have gone through many iterations of different positioning/marketing/value propositions, and I’m still trying to find the sweetspot.
The issue with these 2, is that they were built mainly to scratch our own itch.
Built in this vacuum, it became something perfect for us, but hard to communicate the value to others.
Jots I built for myself, to log what I was doing for work daily. I was trying to be too clever with it’s positioning before, but now I’m just going with “a simple, web-based logbook”.
So the lesson learned in this short time for me, is to not build products in a vacuum. Gotta go out and validate the market first, generate interest and have customers ready before building. Something I’m finding especially true for bootstrappers.
I’ve been lurking here for a while, but looking forward to contributing and learning more!