My name is Gavin Baker and I run Greenlight and Baker Labs from Knoxville, Tennessee. I’ve been involved in digital marketing in one form or another for companies from startup (abunga.com) to enterprise (Ruby Tuesday, Inc). and all sizes in between.
I’m currently growing my business Greenlight, which provides managed email marketing for businesses who don’t have the time, ability or interest to do the design, content, and formatting themselves. We handle each piece (design, content, delivery and reporting) and tell them how it is performing.
We primarily work with B2B businesses who find that an email newsletter gives them an outlet to talk about their projects and industry while increasing awareness with their customers and clients. Bringing them new business via referrals and awareness.
We’re increasing our customers who use auto-responders, drip campaigns and email courses but for the most part those are foreign terms to our customers who have relatively large but non-online marketing impacted businesses.
While we are really a people-powered service (people write the emails) on top of a platform (Mailchimp in most cases) but so much of what we do is similar to SAAS.
I’m excited to be a part of this community of similarly minded folks and looking forward to learning a ton from everyone here.