My name is Caleb! I stumbled across this community earlier this week and I have never been happier to be amongst discussions that can really make me think as I build out my own solution.
For the past three months, I have been building an Inbound Marketing SaaS inspired by the work that I do at the marketing agency I work for. My goal was to chase down the idea of Inbound Marketing and help small to midsize companies understand their customers/users, generate leads and focus on growth driven design in their digital marketing strategy. Initially, the idea sounded great and I was so pumped to tackle this. As I have read from several others - it just didn’t work out the way I thought it would. It also didn’t help that I fell into the trap of “If you enjoy development, then a SaaS will be brutal”. I also thought way too big way too early.
Earlier this week, I decided to make a pivot in my plan and focus on areas of my original concept that I feel draw the most value, especially in my everyday work. I originally planned on building this AiO tool (it’s okay to laugh), but it just can’t be done without delivering something completely unfinished and definitely not on par with other solutions out there. One area that is lacking (at least in my eyes) is the area of marketing reports and analytics. I want to help those same companies understand their audience and gauge their marketing efforts and share those same reports from an agency perspective.
It’s a fairly fresh idea, but I have already started re-tooling my platform to be more report/analytics focused and flesh out the idea more this weekend. Most of my larger codebase was centered around integration of third party tools and displaying data in a way that makes sense.
Lots of rambling - Really happy to be here in this community! I can’t wait to be able to showcase my own beta… Maybe soon!