Hi Wilbert – and also Galactic Collective.
Both of you are building sites that connect A and B (restaurants with customers, creatives with businesses).
In his article 9 Ways to Decrease Your Chance of Bootstrapping a Successful Company Rob Walling calls out this as mistake #5 –
#5: Choosing an Idea with a Two-Sided Market
Having one group of people to market to is hard enough. But having to find and reign in two groups of customers is just brutal. Examples of this include Elance, eBay, Monster.com, and any sort of ad-supported website (since you have to sell to advertisers and visitors)
It can be done. It just doubles (or triples) the amount of marketing needed to get off the ground
Does that scare you?
As he says – it can be done. You would need to already be someone who is very well connected in the field you’re going into.
For example you’d need to already know a lot of Creatives, or already know a lot of Restaurants.