I’m in a dilemma that I think would be interesting to discuss in here.
I’m selling a WordPress plugin that has a free and a paid version. Conversion rates from free -> pro are very low. Most customers using the pro version bought it directly and wasn’t using the free version before. This leads me to think that my free version is simply too good. Or at least that my pro version needs more killer features. I would say that abt. 20% of paying customers upgraded from the free version. 80% started out with the pro version.
The users of the free version seems to really like it, so that’s not the reason they aren’t upgrading. It must be something about the features.
My dilemma is: Do I make the free version worse or should I come up with a new killer feature for the paid version? The problem is that the free version solves a very large portion of the pain-point, so the incentive to upgrade is probably not big enough, except if you explicitly need the pro features.
I’ve been debating killing the free version. I’ve decided not to for now, because it gives me a lot of feedback/bug reports and also a converting customer once in a while. I’m going to split test my landing page without the free version and see what happens.
Has anyone been in a similar situation? It’s a hard nut to crack for me.
(my website is https://wppusher.com)