I saw this post on HN about guest blogging by the SEO head honcho at Google. If you’re using guest blogging to market then it is probably worth a read.
I get contacted by low-life ‘content marketers’ almost daily asking to put guest posts on http://www.successfulsoftware.net . When I have asked to see the post it is nearly always:
a) not relevant to my audience
b) a piece of crap
I have sent a few of them a link to this article:
The sooner we can stick them all on a B Ark, the better.