If you are thinking about getting into Google Ads, here’s a guide worth reading:
Google Ads is complex. We believe that this is by design.
By making the system so complicated, many businesses don’t pay close attention to what’s going on, other than the bill they receive each month. Some even give up entirely and close their accounts.
So this is your opportunity to succeed where others have failed and I’m going to show you how to make sense of this confusing mess they call Google Ads!
It is written by Aaron Weiner from Software Promotions. They’ve been helping small software companies with Google Ads since almost as long as Google Ads has existed, so you can safely assume they know their stuff.