I hear you man - trust me I know I have a sliminess factor to overcome due to the history of the industry.
Key word in what you said is “seems”.
A lot of people think sales “seems” sleazy. But anyone who owns their own business or has ever interacted with a professional (and good) sales person, knows that couldn’t be further from the truth.
The proper kind of sales is all about solving peoples problems, actively listening, and providing value to them. While at the same time being willing to take a step out and initiate a conversation / relationship.
Quality content outreach these days is all about building genuine relationships and offering genuine value to people.
Let’s say I wrote an article about something related to event planning that was actually useful to your customer base. If I write the article and never reach out to you about it, 99% chance you’re never going to see it.
If I reach out in a spammy way, 99% chance you’re never going to read the email.
If I reach out in a genuine way, and offering you some content that’s actually valuable to your audience, there’s a chance that you’ll share it.
That’s what it’s all about.
I just landed two massive links to my site within the magento niche by literally just outreaching to people I already know.
And I also landed a phone call with the founder of a popular crm software in the outreach space by doing the same - just genuine, personal outreach on twitter and mentioning some ideas I had for improving their product.
Outreach doesn’t have to be sleazy. And I’m gonna prove it