Hi everyone, this is the first time I’ve started a discussion. I will post later on my startup / product - currently I’m looking for a name for my product.
But a short intro: I used to run a blog on sustainability (green, eco-social stuff) and occasionally posted jobs there. The job postings got proportionally more visits than the other articles, so I decided to spin it off into a list using a new domain. That then developed further and further and now it’s a jobboard and has a growing community (= newsletter list and a bit of Facebook). It also has an events calendar and I’m planning to build community tools around the jobboard.
When I looked for cooperations with some colleagues, they showed interest in using the whole jobboard software. So I’m developing it further so other people can also use it and so it’s now evolving into an SaaS.
Naming the SaaS
Now one of the things I’m thinking about is the name for this SaaS jobboard and community software. I want it to be more than a jobboard, but like an actual platform on careers for certain niches. The big problem was getting a somewhat decent name which wasn’t taken yet.
The name I came up with until now is
It’s derived from the Indonesian word “bantu” which means help(ing), because I realize, that community and support is really important instead of just focusing on technology - which is what I noticed worked really well in my jobboard, and I want my clients also to start with this mindset, i.e. a community-focused jobboard. This might make the SaaS and the websites not as scale-able as others, but that’s fine. I think it has more stability.
But I’m still not sure about the name.
- I really want a dot-com name, since I want to go into several non-tech niches, so I don’t want to use things like .co or .io. (It’s really tough with those annoying domain-squatters, though)
- I don’t want to be too specific either (e.g. having the word “jobboard” in the name, because who knows how it might evolve in the future, e.g. when it has community features it’s not just a jobboard).
- Furthermore it should be usable in German (which is where I’m starting) and English (which I can imagine expanding into), so I’m thinking more of “brand” names instead of descriptive ones
I would very much appreciate some feedback on the name or perhaps you have other suggestions?
My current “umbrella” company is called 23 Pirates and I have the relevant domains for that, but not sure if it fits. (Though I’m also open to that.)