After following some of the bootstrapped community in 2013 (e.g., Amy Hoy, Nathan Barry, Brennan Dunn, Rueben Gamez, Justin Jackson, etc.) one of the biggest themes I’ve taken away is that launching a product without an audience is the easiest path to failure. I’m taking that to heart in 2014, and I’m stepping away from the code I’ve been writing to focus on creating content to build my audience, long before I have any code I’m ready to share.
My question to the forums is: how do you go about building traffic for this initial push?
For me, my idea is to build a blog (with an email list) that targets the audience I want for my app: consultants, and primarily design consultants. The site will be some variant of “How to be a better design consultant,” with articles posted weekly. Before buying a domain or even designing the site, I’m committing myself to writing at least 5 articles, so I have something ready to go when I launch.
The problem is: I can have the best content, but how would I go about publicizing it? I’m lucky to have a blog with a few hundred readers already, but it doesn’t really drive a ton of traffic from what I can tell. All the anecdotes I’ve heard are that depending on sites like Hacker News, etc. to drive readers is usually a huge initial spike (if you’re lucky) with a huge falloff, hopefully with a few people converting to email subscribers.
So I’m curious what you have done to publicize your content and gain that initial traction.