I’m in the process of putting together a more comprehensive, long-term marketing plan for AmazeLaw, a CMS and marketing tool suite for solo and small firm attorneys. There are a number of email lists out there where solo’s talk about various things, and occasionally they talk marketing, but the topics are all over the place, often repeated, and usually filled with horrible outdated or even harmful advice.
Has anyone here run a forum, regardless of software, that has served as a sponsored watering hole for their particular niche? Has it worked? Was the up-front community management a tough hurdle to get over?
Is this just shiny-object syndrome and should I just be focusing on answering all of those horrid listerv questions as blog posts and not worry about yet another hosted app that I have to manage in addition to my application and marketing site?