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Feedback needed on Brass Tacks, a productized analytics consulting service


#1

<< Replaced since I no longer have an employer. >>

http://brasstacks.chrisvannoy.com/

Just finished up this initial draft of a landing page for something new I’m trying out based on a lot of the work I’ve seen pass through at my former day job and some conversations I’ve had lately.

Should be fairly self-explanatory, but I'd love to hear - if you read it - why you wouldn't use such a service.


#2

This seems extremely valuable. Something that stood out to me (as odd as it sounds) was the 50% discount leading to a price that includes cents. I’d round it down to $499, or – because you want people to instantly know it’s 50% and most people aren’t instinctual users of basic math – $498.

[Edit: obviously you’d change the copy to avoid saying 50%, too, it’s a big discount either way.]


#3

The service itself seems valuable. There are probably lots of people who has set up Google Analytics for their website but are not using it to guide business decisions. I can imagine myself using it - if I had a website for which it would make sense.

Some feedback on the landing page:

Be more concise or at least get to the point faster. If I understand it correctly, your value proposition for the customer is something along the lines of “get a someone to configure my web analytics tools, interpret the data and present it in a clear manner so that I can focus on making business decisions”. That should be immediately obvious from the landing page.

Seen in that light, I’m not sure if your example makes any sense. If I don’t already use my analytics tool, I don’t care about “odd quirks” in the data.

Better examples would probably be directly tied to business value (conversions, sales etc).


#4

Adjusted the price to shave off the extra 50 cents. And I’ll be adjusting the example more toward @saltvedt’s suggestion now that I have a bit more freedom.

As the OP now states, I lost my day job yesterday - not entirely because of this, but it didn’t necessarily help.

Doing a simultaneous job search and sprint for self-sufficiency. We’ll see which wins.


#5

Good luck! Sounds like that was a surprise. I’ll keep you in mind in case I come across a relevant opportunity. I believe economists call this (job vs. full-time bootstrapping) a “natural experiment”.


#6

Love it. Was just telling my boss the other day we need a GA consultant.

If you niched down into ecommerce and even a specific platform (I’m partial to magento) I think you’d destroy it.


#7

If you need a GA consultant, I’m certainly available. PM me some contact info if you can.

As for niching down, I don’t know why that hadn’t occurred to me before now, but it’s brilliant.

Making new landing pages with more specific focus (and, in the case of e-commerce, higher prices) just shot to the top of my to-do list.

Thanks!


#8

OK. Just launched a lander for an e-commerce specialty:

http://brasstacks.chrisvannoy.com/ecommerce

Taking a different tactic by not putting a price on it and instead going with a chat-first, then proposal approach.

Thanks again to @kalenjordan for the suggestion!


#9

Good man! Just tweeted you out to my magento peeps!