I just tried out Facebook adverts for the first time, for a side project (www.fuckm.fm a crowd sourced music video site).
Does any one else have experience of Facebooks’ metrics not measuring up to Google Analytics and other analytics? I know the different systems will have different standards to measure a ‘visit’, but the numbers seems out by about 50%. Seems I’m not the only person noticing the discrepancies.
This essentially comes down to trust, and Facebook is a closed garden. I know online gambling sites have a requirement for independent certification of their random number generators. Is there any independent body that regulates metrics for online advertising?