Thanks for sharing the link. Not sure how long I have to be on here before I can post links.
Would love to answer questions for anyone on email marketing for your startup.
How are your lifecycle emails performing?
What’s a lifecycle email?
A lifecycle email is that first set of emails you send to subscribers to your trial or signed up for your list. Those emails should be continually marketing your tool/service/product by giving them compelling reasons to use it thus engaging them to become full time customers.
Most people know trial users get cold because they get busy. Give them tips, ideas, inspire them and watch them grow into customers.
What are the biggest pain points your tool/service/product can solve? Write case studies around how you’ve solved that problem and put them in your lifecycle emails.
You can also create triggered emails based upon how many times someone logs in or uses the service.
Lots of ideas.