We’re still poking about in our data. The interesting bit of data today is about the impact of a discount.
We don’t often offer a discount on licenses or upgrades for Perch, just once or twice a year. I don’t like the idea of being one of those products where there is always a discount running, making you feel a mug if you pay full price.
However we do this occasionally. The data we’ve turned up today is about people who have bought an upgrade from Perch 1 to Perch 2 (the only time we’ve had a paid upgrade) but haven’t applied it to a project. So they bought the upgrade but it is just sat in their account - they haven’t tried it and rolled back, it has never been used on a site.
The % of upgrade purchasers who that applies to is: 46%
Digging into the data a bit more it turns out that 93% of people who bought an upgrade and didn’t apply it, bought it during a sale. So it seems as if a discount which worked out at $21 was enough to prompt an upgrade purchase they didn’t actually have a compelling reason to install right now.
Very interesting. We know that license sales of Perch not only prompt existing customers to “stock up” but also prompt new customers to try it, but I am amazed at the percentage who bought an upgrade and didn’t then use it. The last upgrade sale was in July so they have had some time.
I’d be interested in other people’s experience of sales and discounts and if any of you have similar data.