[quote=“AlexC, post:1, topic:2464”]
I know that programs are very simple.[/quote]
Simple is good. It makes the marketing easier.
Also a good idea.
No. Not a good idea. But include a link to your software in the body of the reply if its relevant. Otherwise include a link in the sig.
Your low price ($19 or free) pretty much rules out paid advertising, such as AdWords.
I would start with the following:
-SEO your site for relevant search term
-write some articles of interest to people who might buy your software (e.g. ‘how to set up an IP camera’, ‘review of popular IP cameras’ etc)
-write to relevant blogs and review sites and ask them to review your software (send them a free licence key)
-collect the email of people who download your free software so you can market to them via email (e.g. newsletter), make sure they can unsub easily
-maybe approach manufacturers of cameras and see if there is some possibility of partnership (easier if you have a bit of traction)
I’m not sure if I would bother submitting to download sites these days. They are so full of crud you might get penalized by Google for backlinks (does anyone have evidence either way on this?).
http://successfulsoftware.net/2007/05/07/promoting-your-software-part-1/ ( 6 parts)
NB/ The marketing is generally a lot harder than the developing!