It was interesting on the latest episode of the podcast hearing Ian muse on how blogs are no longer very useful as a marketing channel.
Starting in 2008, I used to blog a few times a week, as a major way of promoting Poker Copilot. Then, suddenly, blogging stopped working for me. I could almost pinpoint a precise day in mid 2012 when that happened.
It had been the case that whenever I asked for feedback on a particular idea via the blog, I’d get lots of comments. And then one day, suddenly, I’d get between 0 and 1 comments. I checked and double-checked my systems, and all was working. But people simply stopped interacting with the blog. To prevent comment spam, I eventually turned off comments altogether.
Did blogging hit some saturation level? Did the rise of clickbait sites steal the traffic from people looking to kill time? I don’t know.