I have a business that teaches Rails developers how to build Angular + Rails applications.
Right now I have three product tiers: a $39 e-book, an $89 e-book + video package and a custom-priced “corporate” package which could include multi-dev licenses, training, custom development, whatever.
Right now the $39 product is selling fine. About 8% of my 1,475 email subscribers have bought the book.
The $89 product (known henceforth as the Pro Package) has not been selling very well so far. I had initially priced it at $199. I launched it at a special price of $99 and I think 6 or 7 people bought it. I believe I lowered the price to $99 not long after and then $89. Since the video launch (October 2016) I’ve only sold one or two copies of the Pro Package.
So what I’m working on right now is getting the Pro Package to sell.
I’ve been planning a re-launch of my products ever since I heard a new version of Angular (Angular 4) was coming out. This required me to go back and refresh my book and video package. Might as well make some extra money off that extra effort.
I’m planning my launch window for April 6th to 10th. The reason for the timing is that I’m leaving for MicroConf on the 11th and I want to have something interesting to talk about—a victory to share or a challenge to work through—at the conference.
So this week I’m working on improving my selling system as much as I can so I can have the most successful possible launch.
My sales page has historically done a pretty weak job of selling my Pro Package. My sales page is now much better than it was before but I know it still has massive room for improvement.
I’d like to ask my friends here to take a gander at my sales page and let me know what you see or don’t see that would make you disinclined to buy my products. Obviously, you’re not going to be in my target market so I’m of course asking you to pretend that you are. I also plan to go through this exercise with some people who are in my target market but I thought it couldn’t hurt to ask here as well.
Here’s the URL: https://www.angularonrails.com/angular-rails-developers/
Thanks in advance.