I’m trying a new (for me) content marketing strategy and I’d love to get feedback.
The landing page is https://dnsimple.com/how-to-transfer-without-downtime
The PDF is a checklist and flow chart. You can use the check list to make sure you’ve taken all of the steps necessary to transfer a domain from one registrar to another. It’s not registrar specific - it’ll be valid for most any registrar that sells generic top-level domains.
If you are not signed in, then you see an email input field. You enter your email address and receive an email with a link to the PDF. In that email there is also a link to join the mailing list, but the visitor does not have to join.
If you are logged in your get a direct link to download the PDF.
I just launched this today via a blog post and tweets. Time will tell how well it works, and I’ll report back with results, but if you have feedback today on how I might be able to improve it, fire away!