Patrick McKenize (@patio11) has made “Charge more” into his catch cry.
Of course, “charge more” can’t be applied to all people at all times - just 99% of all first-time bootstrappers! Software developers, in particular, need encouragement to price according to the value their product has to their customer - and to understand that this has nothing to do with the effort to create the product.
Justin Jackson (@mijustin) recently wrote a more nuanced blog post on the topic, arguing that perhaps some of us need to charge less:
Maybe you should charge less
We should pay attention to this idea of charging less for the value you provide. It’s the flipside of “charge more,” and it has its own advantages.
By keeping prices low, you make renewing a no-brainer. You make switching ‘not worth the effort.’ You’ll lower ARPU, but you’ll get higher long-term retention.
Perhaps this is a dangerous blog post because some first-timers will use it as justification to give into their fears of charging decent prices.
What’s been your experience with charging less vs charging more?