We’re going to try an experiment. Currently we sell PHP libraries to developers under a subscription plan.
Current Plan: 75/quarter. full access all packages. flexible license.
This has worked out pretty well for us. It’s straight forward for us, minimal infrastructure required.
It can however be confusing to customers when all they want is one package out of the 40+.
So I am going to run an experiment. I am going to sell our most popular package as a one off. This presents a problem.
The lifetime value of a subscriber is roughly 300/year. Our churn rate is actually pretty darn good. I do however feel we are missing out on sales to those afraid of tying themselves or their company to a subscription.
Thus, I would need to increase the price of a one off sale considerably, or lower the price and restrict the license to a single domain.
Is Trust the only thing we have in our toolset here? I don’t want any call home scripts, encryption, etc.
I fear I would lose subscriptions, but increase one off sales. But the one of sales will not equate to a LTV I enjoy with the subscription model.