On Friday we launched new plans for DNSimple, along with a number of new features, some of which are only available in certain plans. I just wanted to give a brief write up of what went right so far and what didn’t.
Launching anything feels good - this was over a year-and-a-half in the making, so getting it out the door was a big milestone for the team.
The switch to the new pricing system and the activation of the new features was quite smooth, technically. I think that the fact that we had been testing those features and the pricing changes by dark launching them early was a big factor in that.
General feedback from customers is positive. The plans were designed to ease the pain of switching for the majority of our customers, and did so by giving many customers a better deal.
What didn’t work?
Customers with lots of domains got scared because their pricing would go up fairly significantly. I planned for this by preparing plans specifically for resellers, but they had to contact us to get more info. I probably could have published the reseller plans on the site, but on the other hand having conversations with these customers has been valuable.
We have some customers who had really good deals, especially those from early on in the life of DNSimple. I’m not sure at this point how things will work out with these customers because I’m still talking to the ones that spoke up first. It’s tough because we announced a one-year grandfather period, which means customers will need to make a choice at some point, and that choice could mean finding another provider.
In the first version of the blog post I wrote did not explain why we were making the change. An trusted friend and advisor of mine brought this up and helped me work through an explanation that makes it clear why this step is necessary (which you can find below the New Plans section).
There was also confusion around the introduction of the term “zones” (versus domains). That was pretty easy to fix as we just switched back to using the term domains on the pricing page.
Anyhow, that’s my story for the moment. Ultimately whether or not this will be a good decision will become evident after months, if not years, but I do believe it will prove to be the right choice.
I’ll be happy to answer questions if you are considering doing something similar, or if you’re just curious.