We doubled prices in December and decided not to grandfather our customers. Licenses are annual and when it comes time for renewal, customers have to choose from the new pricing. They don’t have the option to renew their old license. We do offer a 30% discount for renewing early so that it doesn’t seem like they’re buying all over again though.
We thought about giving customers the option to stay on their current license and pricing, but decided against it for two main reasons:
- We have added a lot of value to the product since launch and feel people should pay for that extra value we’re delivering
- Nowhere did we say “lifetime” or that prices would not change
I guess I don’t really believe in grandfathering unless something was promised into the future, like a price freeze guarantee or a lifetime license. And I guess I’ll have a better idea of whether or not it was the right decision once we’ve been processing renewals and upgrades for a few months.
Would love to hear other people’s thoughts on and experiences with grandfathering.