I’ve a competitor who’s exited this particular niche and I’ve got an option to buy their domain.
For lots of reasons I won’t be purchasing their business or dealing with any existing customers - this is purely about their existing website/domain and any ‘google juice’ that can be extracted from it.
- How would you do this technology for maximum SEO value - guessing a 301 redirect back to my site?
- How would you go about trying to value this - tools for counting inbound links/estimates of traffic?
- Any things to watch out for - things like a risk of negative reputation either SEO wise or from existing customers who feel they have been abandoned etc?