I noticed the service “WaniKani” is offering lifetime plans at quite a steep discount. I think this is an interesting choice. Does anyone have any thoughts about it?
On one hand, this effectively caps the “lifetime value” of these customers. However this service (learning kanji) is really only meant to be used for a couple of years I suppose. You will definitely have gone through all of their levels if you keep at it for 2 years straight. So I guess it makes sense (their service is $8/mo so 8*24=$200).
If your business is essentially a course that can be completed in a certain amount of time a lifetime plan might make sense.