I’m submitting my app tomorrow for the review process. So far, this is what I’ve learnt from my beta testers, and some friends who do research in the same domain:
- Users love “Free”. You and I do too. There is no denying that. Unfortunately, a very small subset of all users you’ll get will convert to customers, either in the form of buying the paid version of your app, or via iAPs.
- The ones who stick with the free version are usually the ones who will spam public forums (probably your own if you have one) with support requests, which never make sense or are incomplete. The ones who pay know the right mediums to get help from (Support links on websites or asking properly).
Given those two points, the pricing in my app goes as follows:
- User’s signup and are allotted to the free account type. This type imposes some restrictions on the ‘creating’ part of things.
- They can buy a non-recurring subscription for 3,6 or 12 months (multiple times as well, which sequentially add up) to get the “pro” version which is unmetered.
So far, my beta testers tell me this will work better (as compared to one time pay) and I know it will help me pay server costs for the foreseeable future without having to run around.
I’ll update this thread a month after my app has been out to let you’ll know how it goes.