I’ve decided to add a landing page explainer video to my homepage. Anyone have some good resources to help with making a video that gets results? Any good formulas (problem -> solution, storyline etc.) that work better in video format? Entirely screen capture or is it a good idea to break it up with some human interaction?
I don’t know if a lot of this is subjective or if best practices exist. Preliminary googling hasn’t resulted in many “ah ha” moments.
Pleased to hear your experiences and resources for those that have gone down this path already.