Most start-up owners love analytics. They will install tracking libraries, A/B test everything, look at conversion rates etc.
But I have always found this focus on metrics, especially at the beginning, a slight waste of time.
Let me explain why. For most startups, the problem is finding key customer pains to target, finding if people will pay for your solution, how you can get more customers in etc etc.
All this focus on analytics seems to be a bit distracting. It doesn’t tell you much, and it drags you away from talking to customers.
For me, I have learnt more from talking to one customer than looking at months of data. But it seems I’m alone in this, as every other forum advice tells you to learn about conversion rate optimisation, start A/B testing etc etc.
Of course, once you are profitable and pulling in lots of cash, analytics might be useful, but are they useful for early stage bootstrappers?