I was lurking this forum for a while but didn’t have the chance to dive in. I love to see that many of the guys here were also on Business Of Software forum, that was the community that helped me launch my first product(at 17) and gave me great feedback on others…it was the time when you made a post about your product, you would get 30 quality feedback responses in a few hours…many years passed since.
Anyway, I had this idea bouncing up and down in my head for quite a while and I want to share it with you, we may make it happen.
Group growth or group growth hacking
We all have a specific audience that we reach everyday, by website, social, email list, etc, that are interested on our product, blog posts or newsletter. Obviously, there are other products that share the same audience, that target the same market segment as we do and ARE NOT direct competitors. Since our potential clients have the same profiles, why not group with the other products and share(i don’t know if it’s the right word) exposure with each other, by providing value to the entire group audience.
Let’s take the startup owners segment. We all need a good user feedback app for our startup. But we may also need a/b split testing app, a tracking app or one that boosts conversions(like an exit popup app). As you can see, all products share almost the same audience. Let’s see how can we leverage that.
I’m going to propose a few projects to understand better what i’m talking about. All the projects will start with a group of 2-7 startups with relatively same reach, which share the same audience but are not direct competitors. All participants should unanimously agree the terms of the project(and who participates). The project will have 3 stages:set up stage, active stage and feedback/review stage.
1. Blog review chain project
The members commit to make a review of another member product and post it on their blog. Every participant needs to pick a product to review and get picked by someone else to review his product. The project will run for 1 month. During that time everyone should review and get reviewed. I won’t detail the benefits, you already know.
2. The free day project
This will work for early stage startups, with around 100 paying customers. If you know there is a product that your customers would love, you can invite the owner to participate on the project. This consists on giving you product away for free during 24 hours to the customers of another product. In exchange you’ll be able to give your customers the other product for free, during the same 24 hours period.
There are 2 major benefits:
- you’ll make your existing customers extremely happy
- you’ll get new customers, even for free, but word of mouth from them will pay off
3. Newsletter mention project
Some may not be comfortable with it but it can be a good exposure booster. The members will commit to mention at the end of their weekly/monthly newsletter, another product they think their subscribers will find useful. This will be limited to 3 mentions, not necessary consecutive. The benefit is that you’ll also be mentioned on 3 others newsletters. The mention will consist in a very short description and eventually a notice why you included the new content on the newsletter. To make everything more appealing, everyone should give away something, free subscriptions, discounts, ebooks, free features, etc…
These are just a few projects that I had in mind. To make this thing work, we need a strong community where owners trust each other and the transparency is high. That’s why a private, admission based community will be required, everyone will be more comfortable this way. Of course, things can go wrong, some will not respect his part of the deal, so that’s another reason for a private community with ratings and feedback after each project ends. I also think that an invite only filter may also work very well in the future.
Inside the community will be a section called Growth Projects Lab, where members can suggest different projects, contribute with ideas and vote for the best ones to be implemented. After a project gets enough votes on the Growth Projects Lab it will get a special forum/section when members can set it up, find participants and launch it.
It’s a long post, but I think you get the idea. This is just a draft to see how many of you guys are really interested, more than just “sounds good” since I need a few early adopters who are excited about it and help me grow the community.
It will start with a normal forum(I love this forum platform) which I want to transform into a platform with rating, matchmaking for startups, internal crowdfunding for bigger projects and so on.
If you are interested, I made a quick kickoflabs landing page, i also bought 2 domains appownersclub and appfoundersclub for the private community, but I haven’t assigned them yet. So go here http://appownersclub.kickoffpages.com/ and add your email. Shortly, I will make an application form. If you are more than interested and you have ideas, want to support me, post here or PM me for more private chat.