I’m curious if anyone here has had any success in driving more relevant traffic to their sites by offering “free tools or services” rather than just content marketing. I can think of a couple of fairly straight-forward databases/catalogs and utilities my company could offer prospects in our space that would provide some value to them - and ideally drive more traffic to the business.
I know the current thinking is that content-is-king, but I think many small tech companies lack the time and resources for a sustained and disciplined content marketing campaign. It seems that spending a little bit of time building small utilities/services of value that can be offered for free, might be more efficient in terms of time/effort and result in a better outcome (both in the short and long-term).
Any thoughts or experiences are appreciated.